Noshi Food Paint Shark Tank US – Pitch and Investment


Noshi Food Paint: Turning Picky Eaters into Artistic Foodies

Tomo Delaney, a stay-at-home dad, walked into the Shark Tank seeking $250,000 for a 17% stake in his company, Noshi Food Paint. This innovative product is aimed at encouraging picky eaters to enjoy their meals by transforming them into art-worthy creations. Delaney’s pitch captured the attention of the sharks, who were intrigued by the concept of edible paint for kids.

Noshi Food Paint offers a wide range of flavors, including strawberry, peach, and mango, as well as kid-approved condiments like SketchUp crayones and mustards. Parents can use these edible paints and condiments to create fun designs on their children’s meals, turning mealtime into a creative and enjoyable experience. The organic and clean ingredients used in Noshi Food Paint make it a safe and healthy option for children.

Delaney shared that his sales have been steadily increasing, with last year reaching $117,000. This year, Noshi Food Paint has already sold nearly $880,000 worth of product, and the numbers are expected to hit $200,000 by the end of the year. The company has secured licensing deals with popular brands like Crayola, Peppa Pig, and The Very Hungry Caterpillar, and has gained shelf presence in 370 Walmart stores.

However, Delaney faced some challenges in getting Noshi Food Paint off the ground. The initial packaging failed to communicate the uniqueness of the product, resulting in slow sales. Additionally, the absence of an online sales channel due to personal circumstances has limited the company’s growth potential.

The sharks expressed their concerns about the lack of significant sales growth and the positioning of Noshi Food Paint in the food aisle. Kevin O’Leary and Daymond John decided not to invest, as they didn’t see enough potential in the product. Robert Herjavec felt that Noshi Food Paint would work better as a gift item rather than a food aisle product, so he also opted out.

Mark Cuban pointed out the need for better shelf presence and emphasized the importance of online sales. However, he saw potential in Noshi Food Paint and offered the full investment amount in exchange for a 25% stake, which Delaney gladly accepted.

Delaney expressed his gratitude for the opportunity to secure a deal, as it was crucial in providing for his family’s future. With Cuban’s investment, Noshi Food Paint is poised to expand its online presence and continue its journey of turning picky eaters into artistic foodies.

Noshi Food Paint’s unique concept and growing sales demonstrate its potential to revolutionize the way children engage with food. Through creativity and innovation, Noshi Food Paint aims to bring joy and excitement to mealtime while helping parents overcome the challenge of picky eaters.

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