Confect: Baking Magic with Vegan and Clean Confectionery

Gauri Varma, the mastermind behind Confect, brings her passion for baking to life with a brand that specializes in vegan and clean confectionery products. From fondant to sprinkles, Confect offers everything you need to create stunning cakes and desserts.

After a disappointing wedding cake experience, Gauri turned her frustration into innovation, building a global brand loved by luxury hotels and home bakers alike. Watch her pitch on Shark Tank India to see how Confect is revolutionizing the baking industry!

• Pitch: Gauri founded Confect, a vegan and clean confectionery brand specializing in fondant, sprinkles, and baking products. The brand targets both B2B and B2C markets, with a focus on global expansion (US, UK, Australia).
• Ask: ₹1 crore for 1% equity (valuation: ₹100 crore).
• Background: Gauri’s journey began after a disappointing wedding cake experience. She pivoted from running a bakery to creating her own fondant and baking products, eventually expanding internationally.
• Financials:
  • Revenue grew from ₹24 lakhs in 2018-19 to ₹15 crore projected for the current year.
  • The US market is now the primary focus, with significant growth there.
• Deal: Vineeta offered ₹1 crore for 2% equity with a 2% royalty until ₹1 crore is recovered. Gauri accepted the deal.

Gauri Varma (Confect)

• Background:
  • Gauri is the founder of Confect, a vegan and clean confectionery brand specializing in fondant, sprinkles, and baking products.
  • Her journey began after a disappointing wedding cake experience, which led her to research and create her own fondant.
  • She has a diverse background, including studying at Oxford Business School, working at Deloitte, and running luxury exhibitions before starting Confect.
• Business:
  • Confect offers over 800 products, including premixes, edible glues, and decorative items for baking.
  • The brand has expanded globally, with a strong presence in the US, UK, and Australia.
  • Gauri emphasizes innovation and quality, positioning Confect as a premium brand in the baking industry.
• Key Achievements:
  • Successfully pivoted from a local bakery to a global confectionery brand.
  • Achieved significant growth in international markets, particularly the US.
  • Built a loyal customer base, including luxury hotels like Oberoi and Taj.

Confect (Gauri Varma)

Q1: What is Confect?

Confect is a vegan and clean confectionery brand specializing in fondant, sprinkles, and baking products. It caters to both professional bakers and home baking enthusiasts.

Q2: What inspired Gauri to start Confect?

Gauri’s journey began after a disappointing wedding cake experience. She decided to create her own fondant and baking products, eventually building a global brand.

Q3: Where is Confect available?

Confect products are available on their website (confect.in) and in international markets like the US, UK, and Australia.

Q4: What was Confect’s Shark Tank deal?

Gauri accepted a deal with Vineeta for ₹1 crore for 2% equity with a 2% royalty until ₹1 crore is recovered.

Q5: What is Confect’s USP?

Confect offers premium, high-quality baking products that are vegan and clean, making them suitable for a wide range of dietary preferences.