FAE Beauty: Redefining Beauty with Inclusivity and Confidence

Karishma, the founder of FAE Beauty, shares her inspiring journey of creating an inclusive beauty brand that celebrates all skin tones, undertones, and textures. With a “No Photoshop” policy, FAE Beauty empowers women to feel confident in their own skin.

From struggling with self-doubt to building a profitable brand, Karishma’s story is a testament to the power of representation in the beauty industry. Watch her pitch on Shark Tank India and learn how FAE Beauty is changing the game!

• Pitch: Karishma founded FAE Beauty, an inclusive beauty brand offering makeup and skincare products for all skin tones, undertones, and textures. The brand emphasizes inclusivity and representation, with a “No Photoshop” policy in its marketing.
• Ask: ₹1 crore for 1% equity (valuation: ₹100 crore).
• Background: Karishma struggled with self-confidence as a child and found empowerment through makeup. She studied at Berkeley, worked in consulting, and later became a makeup artist before launching FAE Beauty.
• Financials:
  • Initial years were loss-making, but the company turned profitable in the current year with ₹10 crore in revenue and ₹1.25 crore in profit.
  • Projected revenue for the year: ₹22 crore.
• Deal: Aman and Namita offered ₹1 crore for 1.5% equity, which Karishma accepted.

Q1: What is FAE Beauty?

FAE Beauty is an inclusive beauty brand offering makeup and skincare products designed for all skin tones, undertones, and textures. The brand emphasizes diversity and representation in the beauty industry.

Q2: What makes FAE Beauty unique?

FAE Beauty stands out for its “No Photoshop” policy, showcasing real skin textures and imperfections in its marketing. The brand focuses on inclusivity, ensuring every woman feels represented and confident.

Q3: Where can I buy FAE Beauty products?

FAE Beauty products are available on their official website (faebeauty.com), marketplaces, and quick commerce platforms.

Q4: What was FAE Beauty’s Shark Tank deal?

Karishma secured a deal with Aman and Namita for ₹1 crore for 1.5% equity.

Q5: What is FAE Beauty’s mission?

FAE Beauty aims to empower women by providing high-quality, inclusive beauty products that celebrate diversity and individuality.