AIRTH: Transforming Air Purification with Innovative AC Upgrades

AIRTH, founded by Ravi and Abhimanyu, is a revolutionary startup that aims to tackle air pollution by transforming ordinary air conditioners (ACs) into air purifiers. Their innovative product, the AIRTH AC purifier, provides clean air by filtering out pollutants, making it an essential upgrade for homes, cars, and buildings. With a strong focus on technology and sustainability, AIRTH has garnered significant attention, including a successful pitch on Shark Tank India.

The Problem with Air Pollution

Air pollution is a critical issue, especially in urban areas. According to the World Health Organization (WHO), many of the world’s most polluted cities are in India. Traditional air purifiers are often expensive and require separate units, making them inaccessible to many households. Additionally, existing AC filters are inefficient at removing fine particulate matter (PM2.5) and other harmful pollutants.

AIRTH’s Solution

AIRTH addresses these challenges by offering a cost-effective and efficient solution:

AC Purifier Upgrade: AIRTH’s product transforms regular ACs into air purifiers, eliminating the need for separate units.
Advanced Filtration: Their patented technology effectively filters out PM2.5, microorganisms, and other pollutants.
Convenience: The product is easy to install and maintain, making it accessible to a wide range of consumers.

The Pitch on Shark Tank India

Ravi and Abhimanyu presented AIRTH on Shark Tank India, seeking ₹60 lakhs for 1% equity. They demonstrated the effectiveness of their product with a live test, showing a significant reduction in PM2.5 levels. The Sharks were impressed by the innovation and the potential market impact.

Key Points from the Pitch:

Traction: AIRTH has upgraded over 25,000 homes and is expanding into car and building ACs. They closed FY23-24 with ₹2.1 crores in revenue and are on track to achieve ₹6-7 crores this financial year.
Technology: Their patented filtration technology has been tested and validated by IIT Kanpur and IIT Delhi.
Market Potential: With air pollution being a global issue, AIRTH has significant growth potential both domestically and internationally.

The Deal:

After a compelling pitch and negotiation, Anupam Mittal and Vineeta Singh offered ₹1 crore for 5% equity. The deal was finalized at ₹1 crore for 5%, providing AIRTH with the capital and mentorship needed to scale their operations.

FAQs about AIRTH

1. What is AIRTH’s AC purifier?

AIRTH’s AC purifier is a product that upgrades regular air conditioners to function as air purifiers. It uses advanced filtration technology to remove pollutants like PM2.5 and microorganisms from the air.

2. How does AIRTH’s product work?

The product consists of three components: a magnetic tape for easy installation, foam to fit any AC model, and a filter section with a patented coating that captures and destroys pollutants.

3. Is AIRTH’s product easy to install?

Yes, AIRTH’s product is designed for easy installation. It comes with magnetic strips and foam to ensure a secure fit on any AC model.

4. What are the health benefits of using AIRTH’s AC purifier?

Using AIRTH’s AC purifier can significantly improve indoor air quality by removing harmful pollutants. This can lead to better respiratory health, reduced allergy symptoms, and overall well-being.

5. Where can I buy AIRTH’s AC purifier?

AIRTH’s products are available through their website and various online platforms. They are also expanding their presence in retail stores.

6. What is the cost of AIRTH’s AC purifier?

The product is priced at ₹2,200, making it an affordable alternative to traditional air purifiers.

7. How often do I need to replace the filter?

The filter is designed for long-term use and requires minimal maintenance. Specific replacement intervals will be provided in the product manual.

8. Can AIRTH’s product be used in cars and buildings?

Yes, AIRTH is developing products for car and building ACs, expanding their solution to various environments.

9. What makes AIRTH’s technology unique?

AIRTH’s patented filtration technology is unique in its ability to effectively remove PM2.5 and microorganisms. It has been tested and validated by prestigious institutions like IIT Kanpur and IIT Delhi.

10. What are AIRTH’s future plans?

AIRTH aims to expand its product line to include solutions for cars and buildings. They also plan to enter international markets, addressing global air pollution challenges.

11. How does AIRTH contribute to sustainability?

By transforming existing ACs into air purifiers, AIRTH reduces the need for separate units, minimizing electronic waste and promoting sustainable living.

12. What support does AIRTH offer to customers?

AIRTH provides comprehensive customer support, including installation guidance, maintenance tips, and responsive customer service to address any issues.

Conclusion

AIRTH, led by Ravi and Abhimanyu, is revolutionizing air purification with its innovative AC upgrade solution. By making clean air accessible and affordable, they are addressing one of the most pressing environmental and health challenges of our time. With a successful pitch on Shark Tank India and a clear vision for the future, AIRTH is poised to make a significant impact on global air quality, one AC at a time.