BL Fabric – Revolutionizing Indian Ethnic Wear with Custom Lehengas

BL Fabric, founded by Mayur from Surat, Gujarat, is a brand that has carved a niche in the Indian ethnic wear market, specializing in custom-designed lehengas and semi-stitched fabrics. With a strong focus on affordability, quality, and trendy designs, BL Fabric has become a go-to brand for women looking for elegant and personalized ethnic wear.

The brand’s journey from a one-man operation to a thriving business with a massive social media following is a testament to Mayur’s entrepreneurial spirit and dedication.

The BL Fabric Story

Mayur, a graduate in engineering, started his entrepreneurial journey in the garment industry, working with his brother. In 2020, he decided to venture out on his own and founded BL Fabric, named after his brother’s company, Bipolar Life Enterprise. Starting as a one-man army, Mayur handled everything from designing to stitching. Today, BL Fabric has grown into a team of 25 people, managing over 200 designs and serving more than 65,000 customers in just three years.

The brand’s success is largely driven by its social media presence, with a combined following of 3 million across Instagram and YouTube. Mayur’s viral videos showcasing the process of creating lehengas have garnered millions of views, with one video alone amassing 47 million views and 1.6 million likes.

The Product Line

BL Fabric specializes in semi-stitched lehengas, allowing customers to customize their outfits according to their preferences. The brand offers:

Semi-stitched lehengas: Customers can choose their designs and get them stitched locally.
Custom designs: BL Fabric provides a wide range of trendy and traditional designs.
Affordable pricing: Lehengas are priced between ₹1,800 to ₹10,000, making them accessible to a wide audience.

The brand also offers ready-made dupattas and unstitched blouses, giving customers the flexibility to create their perfect look.

The Shark Tank Pitch

Mayur entered the Shark Tank with a unique pitch, engaging the Sharks in a guessing game to estimate the price of a blue lehenga. He showcased his brand’s affordability and quality, emphasizing the intricate embroidery and sequin work on his designs.

Ask: ₹1 crore for 2% equity.
Revenue:
- FY21-22: ₹1.42 crores
- FY22-23: ₹1.85 crores
- FY23-24: ₹5.25 crores (projected ₹18 crores for the full year).
Profit Margins: 10% (current), up from 3% in the previous year.
Social Media: 8 lakh followers on Instagram and 2.2 million on YouTube.

Mayur’s pitch highlighted his hands-on approach to content creation, as he personally edits and uploads videos, contributing to the brand’s viral success.

The Deal

After a round of negotiations, Mayur secured a deal with Ritesh Agarwal (OYO) and Kunal Bahl (Snapdeal) for ₹2 crores for 4% equity. The Sharks were impressed by Mayur’s growth trajectory, his ability to scale the business, and his deep understanding of the market.

FAQs About BL Fabric

1. What does BL Fabric specialize in?

BL Fabric specializes in custom-designed lehengas and semi-stitched ethnic wear. They offer a wide range of trendy and traditional designs at affordable prices.

2. How does BL Fabric’s semi-stitched lehenga work?

Customers receive a semi-stitched lehenga, which includes the fabric for the skirt (lehenga), an unstitched blouse, and a ready-made dupatta. Customers can get the lehenga stitched locally according to their measurements.

3. What is the price range of BL Fabric’s lehengas?

BL Fabric’s lehengas are priced between ₹1,800 to ₹10,000, making them affordable for a wide range of customers.

4. Does BL Fabric offer ready-made outfits?

No, BL Fabric primarily offers semi-stitched lehengas. However, they do provide ready-made dupattas and unstitched blouses.

5. How can I purchase BL Fabric products?

BL Fabric products are available on their website and through their social media platforms (Instagram and YouTube). Customers can place orders online and get their outfits delivered.

6. What makes BL Fabric unique?

BL Fabric stands out for its affordable pricing, customization options, and strong social media presence. Mayur’s viral videos showcasing the creation process have helped build trust and engagement with customers.

7. Does BL Fabric ship internationally?

The subtitles do not mention international shipping. However, customers can check the brand’s website or contact their customer support for details.

8. What is BL Fabric’s return policy?

BL Fabric accepts returns, with a return rate of 3-4%. Customers can return products if they are unsatisfied with the quality or fit.

9. How does BL Fabric ensure quality?

BL Fabric produces all its designs in-house, ensuring control over quality and craftsmanship. The brand uses high-quality fabrics and intricate embroidery to create elegant lehengas.

10. What are BL Fabric’s future plans?

Mayur aims to grow BL Fabric into a ₹100 crore business in the next 2-3 years. With the support of Ritesh Agarwal and Kunal Bahl, he plans to expand his product line and reach a wider audience.

Why BL Fabric Stands Out

Affordable Luxury: BL Fabric offers high-quality, designer lehengas at affordable prices, making ethnic wear accessible to a larger audience.
Customization: The semi-stitched model allows customers to personalize their outfits, ensuring a perfect fit and unique design.
Social Media Success: Mayur’s hands-on approach to content creation has helped the brand build a massive following and go viral multiple times.
Strong Growth: With consistent revenue growth and a clear vision, BL Fabric is poised to become a major player in the ethnic wear market.

Conclusion

BL Fabric is a shining example of how passion, innovation, and hard work can transform a small business into a thriving brand. With its focus on affordability, quality, and customer satisfaction, BL Fabric is redefining the way women shop for ethnic wear. The brand’s success on Shark Tank and its partnership with Ritesh Agarwal and Kunal Bahl are just the beginning of an exciting journey.

For more information, visit BL Fabric’s website or follow them on Instagram and YouTube to explore their stunning collection of lehengas!