Gauri Varma, the mastermind behind Confect, brings her passion for baking to life with a brand that specializes in vegan and clean confectionery products. From fondant to sprinkles, Confect offers everything you need to create stunning cakes and desserts.
After a disappointing wedding cake experience, Gauri turned her frustration into innovation, building a global brand loved by luxury hotels and home bakers alike. Watch her pitch on Shark Tank India to see how Confect is revolutionizing the baking industry!
- Pitch: Gauri founded Confect, a vegan and clean confectionery brand specializing in fondant, sprinkles, and baking products. The brand targets both B2B and B2C markets, with a focus on global expansion (US, UK, Australia).
- Ask: ₹1 crore for 1% equity (valuation: ₹100 crore).
- Background: Gauri’s journey began after a disappointing wedding cake experience. She pivoted from running a bakery to creating her own fondant and baking products, eventually expanding internationally.
- Financials:
- Revenue grew from ₹24 lakhs in 2018-19 to ₹15 crore projected for the current year.
- The US market is now the primary focus, with significant growth there.
- Deal: Vineeta offered ₹1 crore for 2% equity with a 2% royalty until ₹1 crore is recovered. Gauri accepted the deal.
Gauri Varma (Confect)
- Background:
- Gauri is the founder of Confect, a vegan and clean confectionery brand specializing in fondant, sprinkles, and baking products.
- Her journey began after a disappointing wedding cake experience, which led her to research and create her own fondant.
- She has a diverse background, including studying at Oxford Business School, working at Deloitte, and running luxury exhibitions before starting Confect.
- Business:
- Confect offers over 800 products, including premixes, edible glues, and decorative items for baking.
- The brand has expanded globally, with a strong presence in the US, UK, and Australia.
- Gauri emphasizes innovation and quality, positioning Confect as a premium brand in the baking industry.
- Key Achievements:
- Successfully pivoted from a local bakery to a global confectionery brand.
- Achieved significant growth in international markets, particularly the US.
- Built a loyal customer base, including luxury hotels like Oberoi and Taj.
Confect (Gauri Varma)
Q1: What is Confect?
Confect is a vegan and clean confectionery brand specializing in fondant, sprinkles, and baking products. It caters to both professional bakers and home baking enthusiasts.
Q2: What inspired Gauri to start Confect?
Gauri’s journey began after a disappointing wedding cake experience. She decided to create her own fondant and baking products, eventually building a global brand.
Q3: Where is Confect available?
Confect products are available on their website (confect.in) and in international markets like the US, UK, and Australia.
Q4: What was Confect’s Shark Tank deal?
Gauri accepted a deal with Vineeta for ₹1 crore for 2% equity with a 2% royalty until ₹1 crore is recovered.
Q5: What is Confect’s USP?
Confect offers premium, high-quality baking products that are vegan and clean, making them suitable for a wide range of dietary preferences.
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