Go Zero is a premium ice cream brand that caters to health-conscious consumers who want to enjoy their favorite desserts without the guilt. The brand’s products are made with a proprietary sugar replacement blend, ensuring that they are 100% zero sugar while maintaining the rich, creamy texture and flavor of traditional ice cream. Go Zero offers over 30 flavors across eight categories, including vegan options for lactose-intolerant consumers.
The brand’s flagship flavor, Belgian Dark Chocolate, has become a customer favorite, showcasing Go Zero’s ability to deliver indulgent experiences without the added sugar. With a focus on quality and innovation, Go Zero has quickly carved out a niche in the competitive ice cream market.
Go Zero was founded by Kiran, who comes from a family with over 50 years of experience in the ice cream business. After working as a software engineer and completing his MBA from IIM Lucknow, Kiran returned to India to join his family’s ice cream business, Apsara Ice Creams. However, he soon identified a gap in the market for healthier, sugar-free ice creams and decided to launch Go Zero in 2022.
Since its inception, Go Zero has experienced rapid growth, expanding its presence across India and gaining a strong foothold in the guilt-free ice cream category. The brand’s success is driven by its innovative products, strategic marketing, and focus on consumer preferences.
During their pitch on Shark Tank India, Kiran highlighted Go Zero’s unique value proposition and impressive growth trajectory. He emphasized the brand’s commitment to providing zero-sugar ice creams that don’t compromise on taste, as well as its strong market presence in the guilt-free ice cream segment.
The Sharks were impressed by Go Zero’s rapid growth, strong branding, and clear market positioning. However, they raised concerns about the high marketing costs and the competitive nature of the ice cream industry. Aman Gupta, co-founder of boAt, made an offer of ₹1 crore for 1.5% equity, which Kiran accepted after a counteroffer.
Go Zero is redefining the ice cream industry by offering delicious, guilt-free alternatives that cater to the growing demand for healthier desserts. With its innovative products, strong market presence, and rapid growth, Go Zero has established itself as a leader in the zero-sugar ice cream category. The brand’s journey on Shark Tank India not only highlighted its potential but also underscored the importance of strategic partnerships in scaling a business. As Go Zero continues to expand, it remains a brand to watch for anyone seeking indulgent yet healthy treats.
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