Gudworld, founded by cousins Preeti and Sayali, is a brand that aims to modernize the consumption of jaggery, a traditional Indian sweetener. By offering pure, hygienic, and conveniently packaged jaggery products, Gudworld is making this ancient ingredient accessible and appealing to today’s consumers. Their innovative approach has not only captured the attention of health-conscious individuals but also impressed the Sharks on Shark Tank India.
Jaggery, a natural sweetener made from sugarcane, has been a staple in Indian households for centuries. However, traditional jaggery comes with several challenges:
Gudworld addresses these issues by offering:
Preeti and Sayali presented Gudworld on Shark Tank India, seeking ₹50 lakhs for 2% equity. They highlighted their vision to make jaggery a daily staple in Indian households and shared impressive sales figures, including selling over 2 crore Gud Bites since April 2021.
After a compelling pitch and negotiation, Aman Gupta offered ₹50 lakhs for 5% equity. The deal was finalized at ₹50 lakhs for 5%, with the condition that only Preeti and Sayali hold equity.
Gudworld jaggery is pure, hygienic, and free from harmful chemicals. It is available in convenient formats like cubes and powder, making it easy to use daily. Additionally, Gudworld offers innovative flavors like turmeric, ginger, and coffee.
Gudworld products are available in approximately 2,800 stores across 6-7 states in India. They are also available online through e-commerce platforms and their website.
Jaggery is known for its health benefits, including being a good source of iron, aiding digestion, and providing a natural energy boost. It is also considered a healthier alternative to refined sugar.
Gudworld ensures quality by sourcing pure jaggery and using modern technology to process and package it hygienically. They avoid harmful chemicals and adulterants, ensuring a safe and healthy product.
Gudworld offers 12 naturally infused flavors, including turmeric, ginger, coffee, cardamom, and desi ghee. These flavors add variety and make jaggery more versatile for different culinary uses.
Yes, Gudworld jaggery is designed for daily use. Its convenient packaging and easy-to-use formats make it a practical choice for incorporating jaggery into everyday meals and beverages.
Gudworld products have a shelf life of one year, ensuring that consumers can enjoy fresh and high-quality jaggery over an extended period.
Gudworld promotes sustainability by modernizing traditional jaggery production and reducing waste through efficient packaging. They also support local farmers by sourcing sugarcane from their family-owned farms.
Absolutely! Gudworld jaggery can be used in various culinary applications, including cooking, baking, and as a sweetener for beverages. Its innovative flavors also add a unique twist to recipes.
Gudworld aims to expand its reach both domestically and internationally. They plan to introduce new flavors and product formats, making jaggery a global staple. Their vision is to have 10 crore people consuming Gud Bites daily within the next five years.
Gudworld, led by the dynamic duo Preeti and Sayali, is transforming the way Indians consume jaggery. By addressing the challenges of traditional jaggery and offering innovative, convenient, and flavorful products, they are making this ancient sweetener relevant in modern times. With a successful pitch on Shark Tank India and a clear vision for the future, Gudworld is poised to become a household name, promoting health and sustainability one Gud Bite at a time.
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