Coordinates on Shark Tank: Matching Pajamas, Family Memories, and a Winning Deal

When Aaron Ross and Sanya Richards-Ross stepped into the Shark Tank, they brought more than just matching pajamas—they brought a vision of creating lasting family memories. Their brand, Coordinates, specializes in stylish, high-quality matching loungewear and pajama sets designed to bring families closer together.

With a focus on holiday collections and exclusive partnerships like their Team USA line, Coordinates combines comfort, style, and emotional connection.

The Founders: A Power Couple

• Aaron Ross: A former NFL player, Aaron won two Super Bowl championships with the New York Giants. He’s also a proud family man who values creating meaningful traditions with his loved ones.
• Sanya Richards-Ross: An Olympic gold medalist in track and field, Sanya is a four-time Olympic medalist and a world champion. She’s also a mom, entrepreneur, and advocate for family bonding.

Together, Aaron and Sanya bring their athletic discipline, passion for family, and entrepreneurial spirit to Coordinates, creating a brand that resonates with families everywhere.

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The Product Line

Coordinates offers a range of matching family sets, including:

• Holiday Collections: Christmas-themed pajamas featuring festive designs.
• Team USA Collection: Exclusive loungewear celebrating the Olympics.
• Everyday Loungewear: Comfortable and stylish sets for year-round wear.

Each set is designed with high-quality fabrics, intricate details, and a focus on comfort, making them perfect for family photos, cozy nights in, or holiday celebrations.

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The Shark Tank Pitch

• Ask: $100,000 for 10% equity.
• Pitch Highlights:
  • Aaron and Sanya shared their personal story of how they’ve always coordinated their outfits since their college days.
  • They emphasized the emotional connection families feel when wearing matching sets.
  • The Sharks were impressed by their exclusive partnership with Team USA for the Olympics.
  • Sales figures: $25,000inonemonthfortheirChristmascollectionand$55,000 over three months for their Team USA collection.
• Deal: Robert Herjavec offered $100,000 for 20% equity, which Aaron and Sanya accepted.

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Why Coordinates Stands Out

1. Emotional Connection: Coordinates isn’t just about clothing; it’s about creating memories and traditions.
2. Exclusive Partnerships: Their collaboration with Team USA sets them apart in the competitive loungewear market.
3. High-Quality Design: The brand focuses on premium fabrics and thoughtful details, ensuring both style and comfort.
4. Celebrity Endorsement: With Aaron and Sanya’s star power, Coordinates has a built-in audience of fans and followers.

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FAQs About Coordinates

1. What sizes are available?

Coordinates offers a wide range of sizes, from kids to adults, ensuring the whole family can match.

2. Are the pajamas machine washable?

Yes, all Coordinates products are designed for easy care and are machine washable.

3. Do they ship internationally?

Currently, Coordinates primarily ships within the United States, but they are exploring international shipping options.

4. What makes Coordinates different from other matching pajama brands?

Coordinates stands out due to its focus on creating emotional connections, its exclusive partnerships (e.g., Team USA), and its high-quality designs.

5. Are the pajamas suitable for all seasons?

Yes, Coordinates offers lightweight options for warmer months and cozy sets for winter, making them versatile for year-round wear.

6. Can I purchase individual pieces, or do I have to buy sets?

While Coordinates emphasizes matching sets, some collections may offer individual pieces for purchase.

7. Do they offer plus sizes?

Yes, Coordinates is committed to inclusivity and offers extended sizes to accommodate all body types.

8. How can I stay updated on new collections?

Follow Coordinates on their website and social media platforms for the latest updates on new releases and promotions.

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The Future of Coordinates

With Robert Herjavec’s investment and guidance, Coordinates is poised for growth. The brand plans to:

• Expand its product line to include more holiday-themed and everyday loungewear.
• Explore retail partnerships to reach a wider audience.
• Continue building its reputation as a leader in family-focused apparel.

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Why Families Love Coordinates

Coordinates has struck a chord with families by offering more than just clothing. It’s about creating moments that matter—whether it’s a cozy Christmas morning, a family movie night, or a celebration of teamwork and pride with the Team USA collection. By blending style, comfort, and emotional connection, Coordinates has become a beloved brand for families everywhere.

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Coordinates is more than a brand—it’s a celebration of family, love, and togetherness. Whether you’re looking for the perfect holiday gift or a way to make everyday moments special, Coordinates has you covered.